TrueHoop is a digital media company co-founded by Henry Abbott, a digital sports media executive and journalist, and Judy Goodwin, an attorney and entrepreneur. After 10 years at Entertainment and Sports Programming Network (ESPN), Abbott relaunched TrueHoop with a subscription-based newsletter covering the National Basketball Association (NBA) in February 2019.
Prior to that, TrueHoop was a blog founded on May 15, 2005, and was one of several blogs honored with the 2005 "Best of the Web award" issued by Forbes magazine.
In February 2007, it was announced that TrueHoop was purchased by ESPN. ESPN later expanded TrueHoop to a blog network, consisting of many contributors and blogs.
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Nov 3, 2026
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