Rakuten.co.uk is a British Cashback website operated by the Japanese e-commerce company Rakuten Group.
The website was relaunched in 2024, as part of the global Rakuten Rewards platform, which operates in the USA, Canada, Spain, Germany and the UK.
The site originated as Play.com, an online retailer of entertainment products founded in 1998 in Jersey.
Rakuten acquired Play.com in 2011 and relaunched the platform as a third-party marketplace in 2013 after changes to UK tax regulations affecting retailers operating in the Channel Islands.
The Play.com website was replaced by Rakuten.co.uk on 23 March 2015.
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