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Liah Yoo (born June 17, 1989) is a South Korean entrepreneur and YouTuber who founded KraveBeauty, a skincare company based in the United States. She is one of the earliest English-language creators of K-beauty content on YouTube, where her channel has accumulated more than 1.2 million subscribers. KraveBeauty, which she launched in 2017 with $50,000 in personal savings, promotes a minimalist approach to skincare and became a Certified B Corporation in 2024.
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Nov 9, 2026
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