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Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, South America, Europe, Africa, Asia, Australia, and New Zealand.
First introduced in test markets in March 1996, the fabric refresher product has been sold in the United States since 1998, and the line has since branched out to include air fresheners (Air Effects), plug-in oil (Noticeables), scented disks (Scentstories), odor-eliminating candles, and automotive air fresheners.
The name Febreze is a portmanteau of the words fabric and breeze.
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Marketing & Advertising
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Nov 11, 2026
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