PowerBar is an American brand of energy bars and other related products including sports drinks, gels, and the Pria bars targeted at women. The company was established in 1986 and was acquired by Nestlé in 2000 and by Post Holdings in 2014.
PowerBar is part of Germany-based Active Nutrition International alongside Premier Protein and Dymatize. It is a subsidiary of BellRing Brands, of which Post Holdings is the majority owner.
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Nov 4, 2026
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